English language lad mag (men's magazine) based in the United Kingdom and known for its revealing pictorials featuring popular actresses, singers, and female models, of which none are nudes.
In the United States, Maxim is an industry leader, reporting a circulation of 2.5 million readers which they claim is enough to outsell leading competitors GQ, Esquire, and Details combined. The magazine is now using the brand name to market a myriad of other magazines and projects.
